September 2023
1 Week
ComfortConnnect
Online commerce platform
where users can purchase event tickets and meet new friends.
Roles
User research & User interface design
Project Type
Individual student project at Springboard
A startup company launched a product that helps people meet new friends. The goal of the application is to help users step out of their comfort zone and meet new people while doing in-person activities.
The business team has discovered that on average, only 20% of people who say they are going, actually attend the event. They believe that users may not be getting effective communication about upcoming events, as well as, users needing an incentive to attend events.
When looking at the competition, we found three companies that closely operate similarly to ComfortConnect. The three companies are MeetUp, Groupon, and EventBrite. We took a look at their website statistics such as traffic and bounce rates. We also created a small SWOT Analysis on these competitors to get a better idea of these companies and how they compare to ComfortConnect.
We interviewed 5 participants
The interviews were divided into 3 sections:
We aimed to see how people made friends and if social anxiety affected how they made friends.
We recently came out of a pandemic and we wanted to see how it has affected people's social skills. Not only the social skills but if their willingness to attend events.
These questions relate to events and what type of events and activities that the interviewees like. This is to get an understanding of what activities people like and if monetary prizes will influence them to do something.
For most of the participants, they described how the pandemic affected their communication skills.
Some partiicpants perfer being in a group setting when meeting new people.
Usually friends invite participants to events or other activities.
Many participants are willing to accept monetary value to attend events and activities.
Most of the participants perfer making friends in person and getting to know them through mutuals.
Most participants met new friends when going out or traveling.
After the interviews and creating personas, we create user flows. These user flows will give us a visual of how users will navigate throughout the application. We created 4 user flows.
After creating the user flows, we start working on the low fidelity wireframes. These low fidelity wireframes are simple but act as a foundation for the overall application. With low fidelity wireframes, we are able to see where images and text would be.
After creating the low fidelity wireframes, we use the UI Kit that we created to make modifications and add color, text, and images.
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After the low-fidelity wireframes, we ran another user test with 5 users to see if there were any changes we should make. In these user tests, we received feedback on features and how we could improve them. These are some of the most important feedback that we have received.
There were some sections where the buttons were different, leading to confusion. Size and color need to match throughout the application.
We could include a slide-up tab for the progress tracker with a nice distinguishable background.
There is a lack of illustrations and diverse colors, very bland with a white background.
In some sections, the text is difficult to read because it is too light, there is some hierarchy in the text, but there are some sections where the hierarchy is not prevalent.
Another objective of this application was to include features to improve social skills. We have included a section named, "A Better You" which offers a variety of media such as blogs, articles, and videos that help with social skills and overcoming social anxiety. The large community and groups also encourage stepping out your comfort zone and meeting new people.
